• The Burgundy Boys

This is our story

In three short years, the four partners of Burgundy Oak have grown the company from a two car garage to now 14 employees and a 8300sq/ft manufacturing facility. Currently supplying more than 500 stores across Canada, the team is eager to continue their success. Airing on Dragons Den October 11th, 2018 @ 8pm MST. 

Humble Beginings

Burgundy Oak founder Joel Jelinski began hand-making wine barrel products at the early age of 12yrs for craft fairs with his mother. After gaining lots of attention and great customer feedback he started to expand the product line and entered into many more craft shows. The modern day Burgundy Oak started in 2014 after Joel finished his engineering degree and circled back to his passion for creating. Incorporation of the business was in 2015. 

The Partnership

In late September 2015, another young entrepreneur was in the making. Zac Hartley was building a brand called Smoke Barrel, which takes aged wine barrels and converts them into top of the line smokers. At this point, Joel caught wind of Zac also wanting to purchase wine barrels to use them in creating one-of-a-kind products. A few coffees and a shareholders agreement later, the duo joined forces and started making their mark on local pitch competitions. Using grants and competition winnings the two started buying barrels in larger quantities and creating a much more extensive product line. 

The Design

All of the barrels Burgundy Oak purchases, are sourced from the Okanagan, Napa Valley and Lynchburg (Jack Daniels Barrels) and are as authentic as they come. Typically, each barrel spends 3-5 years with their vineyard. After that, there isn't as much oak that can bleed into the wine or whiskey.  Zac & Joel have been responsible for the process of breaking down and building our unique products. All of the design work and prototypes were build by the founders. 


Currently, Burgundy Oak has over 500 retailers and continues to grow exponentially. With killer shipping & receiving, warehouse, delivery and customer service team, Burgundy Oak plans to attack the US market and bring these amazing products all over North America. If you are interested in watching the growth of this company check out our Youtube Channel. 


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